Planetbee Cider – helping counter declining bee population

Following the success of Planetbee’s South African Chenin Blanc in Mitchell & Butler, Morgenrot and Blue Fruits have announced the arrival of Planetbee Cider in Oddbins.

This new craft cider, available in 33cl bottles, is created by one of the world’s most acclaimed cider makers, Tom Oliver.

Available initially in Oddbins in time for the UK apple harvest, Tom Oliver uses carefully selected organic English cider apples that are freshly pressed, fermented with wild yeasts and aged in barrels.planetbeedrycider

The launch has been supported with an in-store tasting and awareness drive.

Planetbee cider provides a crisp, bitter sweet apple, honey and blossom complexity and is priced at £2.50 for a 33cl bottle (ABV 6%).

The Planetbee brand was set up to help counter the declining bee population in the UK through quality drinks. After launching Planetbee Chenin Blanc in the Mitchell & Butler pub group in March, Planetbee Cider, which donates 25% of its profits to FOHB, supplements a growing fund.

Money raised will help by funding research to combat the deadly Varroa Mite which infests hives and destroys honey bee colonies. It will also be invested in nationwide projects aimed at increasing the number of pollen and nectar-rich pollinating flowers, plants and trees that bees need to thrive and prosper.

“With apples relying on bees, a cider is a great vehicle to continue our mission to reverse the terrible and worrying plight of the industrious and life-giving honey bee,” said Morgenrot commercial director John Critchley. “The support for the project from Oddbins and their managers has been fantastic but massive credit has to go to Tom Oliver at Oliver’s Cider & Perry and James Forbes at Blue Fruits for making such a quaffable tipple.”

Adopt-A-Hive

 

http://www.adoptahive.co

 

 

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